Moreover was launching its News Feed Service online back in the internet heyday. To gain traction quickly and to identify themseleves with a well known brandname we created a promotion to give new members of the Moreover Service a full year subscription to Business 2.0 (one of the hottest Internet magazines in circulation at that time). Unlike the other case studies above, this program was designed around one title only and customers did not have other titles to choose from. When the new member filled out their signup application, Moreover.com simply recorded their name and address and sent us a file periodically with the names and addresses of the participants. Then, through regular mail, Moreover sent out a postcard with a personalized message announcing the full year.

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